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Crisis Management in Joao Pessoa

Crisis management: fighting hunger through the use of technology. João Pessoa’s challenges.

July 13, 2020 por Clementine Tribouillard - Mauricio Bouskela - Autor invitado Leave a Comment


Like the rest of the world, us team  of the João Pessoa Sustentável Program were not ready to face the pandemic caused by the new Coronavirus. In March 2020, we were celebrating a bit more than a year since the launch of our association between the Municipality of João Pessoa and the Bank. We were organizing activities in various components of the program, to promote urban development in the city and to improve administrative and municipal management. We had just launched our first public calls related to urbanization projects and construction of social housing for the Beira Rio Complex, our main target territory within the program.

The crises surprised us and challenged us to think how it could respond effectively to some the new issues, since to date, João Pessoa has more than 13 thousand positive cases of Covid-19 and around 450 confirmed deaths (see Municipality Portal in real time). Under these circumstances, the City’s Cooperation Center was immediately identified as the key element to coordinate municipal actions towards an immediate response to the crisis.

The City Cooperation Center is aimed at supporting the municipality in dealing with crisis, providing logistic, technological tools and planning strategies for a successful collaboration between various public, municipal and associated services in health, mobility, civil defense, security, etc., through operating procedures and technological instruments. To date, the Center is still at its initial phase, consisting in preparing the construction of the future physical space and the technical processes, equipment and platforms to be implemented.

Experience arcgis
Experience Arcgis

How to use a yet-to-be crisis management center to fight an actual crisis?

These challenges led the team to opt for the design of a pilot project for the Center: a campaign to combat hunger and support 10,400 families in vulnerable areas of the city (communities living in slums and in social housing). The priority was to provide food security for these populations and support them during the health emergency, so distributing food baskets, hygiene and cleaning kits was prioritized. However, to comply with social distancing and the established standards of humanitarian aid (‘do not harm’ concept where at rescuing someone, you cannot put them in a riskier situation than they already are), the decision was made to carry out door-to-door deliveries.

In addition to very short deadlines, this door-to-door option presented logistical challenges which tested the city’s internal planning and coordination capacity. However, it was possible to successfully mobilize and organize various public entities of João Pessoa – in social development, urban development, mobility, housing, infrastructure, health, municipal police, civil defense, participatory budgeting, administration, communications, and the security and social institute – with the support of the association of Brazilian Army, Navy and Military Police to carry out the program. The first of the two campaigns began on June 17 and successfully reached its objectives.

Joao Pessoa City Hall
Crisis Management in João Pessoa. Source: João Pessoa City Hall

What are the lessons learned in technological innovations in times of crisis?

When conceiving the intervention, the team logically was puzzled with several questions: What institutions should be part of the distribution team? How to organize the transport of the food baskets? What happens when families are not at home? How to prove that families have effectively received these benefits?

Complementarily to the collaborative work within the city council, a mobile application was created to plan and monitor the campaign. The application can be used both online and offline, using digital tablets spread among field agents previously trained. A QR code system allows each basket to be individually scanned and associated with the georeferenced dwelling unit where it is being delivered, as well as information on the family head.

Especifically in the eight communities of the Beira Río Complex, territory subject to urban interventions under the João Pessoa Sustentável Program, a short survey was conducted among the beneficiaries that not only measured the effectiveness of the project but also allowed updating basic data on the families and the residential units. This information, exclusively and confidentially managed by the city council, will be used to better target and prioritize future activities in this area.

Agende de Cadastro - Questionario e Proceso de Entrega
Agende de Cadastro – Questionario e Proceso de Entrega. Source: João Pessoa City Hall

Takeaways from the experience

At the time the article is being written, the campaign is still in the implementation process, however, the logistics training, data management and prioritization criteria have been very valuable lessons. Institutional collaboration and the use of intelligent tech-tools are key elements to face any future crisis, such as the current one. The city is ready and has the support of its teams and the future City Cooperation Center.

Crisis Management in João Pessoa. Source: João Pessoa City Hall

Guest Author: Hugo Barbosa de Paiva Junior


Filed Under: Ciudades emergentes, Sociedad urbana, Vivienda Tagged With: Covid-19, Crisis, housing, Hunger, pandemic

Clementine Tribouillard

Clémentine Tribouillard is a specialist in the IDB's Housing and Urban Development Division in Brazil, she joined the team in 2018. She is French, trained in political science, has a Master's degree in Urban Policy from the Institute of Political Studies in Paris and a specialization in Urban Sociology by the UERJ. Clémentine has worked 3 years at the Caixa Econômica Federal in Rio de Janeiro in the design of federal housing programs and in the rehabilitation of Brazilian urban centers, before working 6 years in Africa in programs to improve urban services (water, sanitation, solid waste) for the European Union, the United Nations, the World Bank and other donors. After the earthquake, she spent 5 years in Haiti working on rebuilding low-income neighborhoods, resettling families, and national housing policy. She has worked in 35 countries on urban planning, economic and social development, gender inclusion, civil society and private sector participation. Currently, he is leading favela urbanization, risk management, resettlement, social housing and smart city programs, with a particular focus on climate change and social inclusion issues.

Mauricio Bouskela

Senior Specialist in the Housing and Urban Development Division of the Inter-American Development Bank. Upon joining the IDB in 2008, Mauricio has been at the forefront of several multi-sector projects in Latin America and the Caribbean (LAC), leveraging innovative technologies for economic and social development. Mauricio has more than 30 years of successful work experience, including 13 years as Director for Latin America at Intel and 13 years at the IDB. At the IDB, he has carried out projects in more than 18 countries in the region and, since 2011, has led smart city projects, which aim to transform the LAC region into a region of smart cities. Recently, Mauricio coordinated the development of the "International Case Studies of Smart Cities" and the publication of the guide "Path to Smart Cities" (www.iadb.org/SmartCities). At Intel, Mauricio was awarded the "Intel Top Achievers Awards" and the "Intel Achievement Award" four times. At the IDB, he received the "Most Innovative Team" and "Starting Weekend" awards. Mauricio has a degree in Computer Science from the University of Campinas (Unicamp), a postgraduate degree in Marketing from Fundação Getúlio Vargas and an MBA in Finance from the Brazilian Institute of Capital Markets (IBMEC).

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Este es el blog de la División de Vivienda y Desarrollo Urbano (HUD) del Banco Interamericano de Desarrollo. Súmate a la conversación sobre cómo mejorar la sostenibilidad y calidad de vida en ciudades de América Latina y el Caribe.

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