In the middle of March, when the pandemic was still in its early phases in most countries, the director of the World Health Organization, Tedros Adhanom Ghebreyesus, very clearly stated what would be the key element in the fight against the pandemic: “Test, test, test.” Almost a year later, with the impressive progress in developing vaccines against COVID-19, part of … [Read more...] about Can Antibody Tests Help Save Millions of Doses of Vaccine?
Public information campaigns are a complex, delicate undertaking. Getting them right is crucial, as undoing the damage of misinformation is very difficult: once perceptions have been formed, it’s very hard to modify behavior. And when it comes to vaccination —an issue that has sparked controversy over the years and became news again this week— the repercussions of poor … [Read more...] about Public Information on Vaccines Can Be a Matter of Life and Death
By: Matias Busso and Julian Cristia Take a moment to recall the last time you forgot someone's birthday. When was the last time you were at the grocery store and forgot that one crucial ingredient for dinner? How many times have you been locked out in the past year? A good memory is undoubtedly important for anyone. The memory of faces, names, facts and many other things … [Read more...] about Did You Get Your Shots? In Rural Communities in Guatemala a Simple Reminder Improved Health
Public information campaigns are a complex undertaking; how the message is delivered matters at least as much as the content of the message itself. Moreover, getting it right is paramount since undoing the damage of misinformation is difficult indeed. In this regard, the debate over vaccination provides a difficult lesson—one in which the repercussions of poor messaging are, … [Read more...] about Vaccination: Infectious Misinformation