Promotional prices can be irresistible sometimes. Who hasn’t signed up for a magazine subscription or a cable TV provider tempted by the low initial rates, and then continued paying the full price after the promotional period was over simply because canceling the subscription required taking the time to make a phone call or fill out a form. Those marketing techniques so common … [Read more...] about Organ Donation: When Changing a Default Can Save Lives
#PublicHealth
Public Information on Vaccines Can Be a Matter of Life and Death
Public information campaigns are a complex, delicate undertaking. Getting them right is crucial, as undoing the damage of misinformation is very difficult: once perceptions have been formed, it’s very hard to modify behavior. And when it comes to vaccination —an issue that has sparked controversy over the years and became news again this week— the repercussions of poor … [Read more...] about Public Information on Vaccines Can Be a Matter of Life and Death