In my previous blog post “Why Branding is Important to Our Communities” I mentioned two important aspects of community branding: Why Brand your Community? and the Pitfalls of Community Branding. In this entry I will focus on the Brand Elements and How to Use Them, and How to Brand a Community using the example of Belize City. Community branding is a great way to tell the … [Read more...] about How To Use Community Branding in Cities?
To be or not to be “Smart Cities”: Is that the Question?
Imagine for a moment Hamlet trying to elucidate the urban dilemma of the future. Of course, with the deepest respect for Shakespeare. Our Danish prince would no longer hold in one of his hands a skull, but a brand-new cell phone. Thoughtful, he would envisage that the balanced development of cities, and perhaps of the planet, depends heavily on the transformation of cities into … [Read more...] about To be or not to be “Smart Cities”: Is that the Question?
Why Branding is Important to Our Communities
"Branding" is a staple in the corporate world to strengthen a company's image, launch a new product, or build customer loyalty to a service. Increasingly, the public sector is looking at branding tools beyond the traditional tourism marketing to build equity among citizens, investors, and visitors in cities, towns, and communities. Sometimes these brands are done as a singular … [Read more...] about Why Branding is Important to Our Communities
Can Pokémon Go foster urban economic development?
Español | English Many of us are Millennial but not geeks. In fact, we never liked videogames. However, Pokémon Go is admirable because of the way it impacts on human behavior and mobility patterns. Considering it a solution to sedentary lifestyle, it would be possible to conjecture an important opportunity for economic development. Since it defines the route of its players, … [Read more...] about Can Pokémon Go foster urban economic development?
6 benefits of becoming a Smart City
Español | English Rapid and mostly disorganized urban growth has brought serious urban challenges for city managers in Latin America: citizen security, mobility, vulnerability to natural disasters and climate change, energy efficiency, water and waste management, citizen participation, broadband connectivity, among others. These challenges cannot be addressed individually; … [Read more...] about 6 benefits of becoming a Smart City