In my previous blog post “Why Branding is Important to Our Communities” I mentioned two important aspects of community branding: Why Brand your Community? and the Pitfalls of Community Branding. In this entry I will focus on the Brand Elements and How to Use Them, and How to Brand a Community using the example of Belize City. Community branding is a great way to tell the … [Read more...] about How To Use Community Branding in Cities?
"Branding" is a staple in the corporate world to strengthen a company's image, launch a new product, or build customer loyalty to a service. Increasingly, the public sector is looking at branding tools beyond the traditional tourism marketing to build equity among citizens, investors, and visitors in cities, towns, and communities. Sometimes these brands are done as a singular … [Read more...] about Why Branding is Important to Our Communities
Español | English Rapid and mostly disorganized urban growth has brought serious urban challenges for city managers in Latin America: citizen security, mobility, vulnerability to natural disasters and climate change, energy efficiency, water and waste management, citizen participation, broadband connectivity, among others. These challenges cannot be addressed individually; … [Read more...] about 6 benefits of becoming a Smart City
English | Español “We’re the level of government closest to the majority of the world’s people. While nations talk, but too often drag their heels—cities act.” – Mayor Michael Bloomberg Just like in Latin America and the Caribbean (LAC), cities in Europe are central for economic growth and innovation, particularly in Germany. The German Federal Government has placed a … [Read more...] about What can Latin America learn from German Cities?
English| Spanish *This blog originally appeared on the IDB's Viva Sustainability blog on Monday, May 2, 2016 At the IDB we set ourselves the complex task of not only achieving a common agreement on what sustainable infrastructure entails, but making it a top development priority in Latin America and the Caribbean. The IDB’s Sustainable Infrastructure Strategy states that … [Read more...] about Sustainable Infrastructure: What’s next?