Most cities and states worldwide, regardless of the continent of origin, hold some experience in international relations. In hundreds of cases, these experiences have crystalized and are pursued in a more formal and institutionalized fashion. Cities conduct their own foreign policies to advance their own local interests, as discussed in a recent article published by the World … [Read more...] about Cities and Foreign Policy: The Opportunities Behind International Organizations, Networks and Forums
How To Use Community Branding in Cities?
In my previous blog post “Why Branding is Important to Our Communities” I mentioned two important aspects of community branding: Why Brand your Community? and the Pitfalls of Community Branding. In this entry I will focus on the Brand Elements and How to Use Them, and How to Brand a Community using the example of Belize City. Community branding is a great way to tell the … [Read more...] about How To Use Community Branding in Cities?
Why Branding is Important to Our Communities
"Branding" is a staple in the corporate world to strengthen a company's image, launch a new product, or build customer loyalty to a service. Increasingly, the public sector is looking at branding tools beyond the traditional tourism marketing to build equity among citizens, investors, and visitors in cities, towns, and communities. Sometimes these brands are done as a singular … [Read more...] about Why Branding is Important to Our Communities
6 benefits of becoming a Smart City
Español | English Rapid and mostly disorganized urban growth has brought serious urban challenges for city managers in Latin America: citizen security, mobility, vulnerability to natural disasters and climate change, energy efficiency, water and waste management, citizen participation, broadband connectivity, among others. These challenges cannot be addressed individually; … [Read more...] about 6 benefits of becoming a Smart City
What can Latin America learn from German Cities?
English | Español “We’re the level of government closest to the majority of the world’s people. While nations talk, but too often drag their heels—cities act.” – Mayor Michael Bloomberg Just like in Latin America and the Caribbean (LAC), cities in Europe are central for economic growth and innovation, particularly in Germany. The German Federal Government has placed a … [Read more...] about What can Latin America learn from German Cities?