If you could hop on any bus, train, tram, metro, bicycle, taxi, ferry, car-share, rental car, etc., for a single monthly fee, how much would you be willing to pay? And more importantly, would you be willing to give up car ownership? That’s the experiment happening right now in Helsinki, Finland, and the early results are very promising, including a 25% increase in the use of … [Read more...] about Mobility as a Service (#MaaS). How to “Plug In”. Finland case.