By: Matias Busso and Julian Cristia Take a moment to recall the last time you forgot someone's birthday. When was the last time you were at the grocery store and forgot that one crucial ingredient for dinner? How many times have you been locked out in the past year? A good memory is undoubtedly important for anyone. The memory of faces, names, facts and many other things … [Read more...] about Did You Get Your Shots? In Rural Communities in Guatemala a Simple Reminder Improved Health
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Vaccination: Infectious Misinformation
Public information campaigns are a complex undertaking; how the message is delivered matters at least as much as the content of the message itself. Moreover, getting it right is paramount since undoing the damage of misinformation is difficult indeed. In this regard, the debate over vaccination provides a difficult lesson—one in which the repercussions of poor messaging are, … [Read more...] about Vaccination: Infectious Misinformation