We speed and drive aggressively out of overconfidence, and we disregard commonsense safety measures from too much optimism. We may even use a mobile phone while driving, preferring the short-term convenience of using the phone over greater long-term rewards like safety. We engage, in other words, in time discounting, the tendency to assign a lower value to future rewards than … [Read more...] about Improving Road Safety with Behavioral Economics
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Behavioral Economics: Making Our Roads Safer
While plane crashes get the most media attention, we are much more likely to be injured in or by a car. And, in Latin America, the cost is very high. During 2017, car accidents claimed an average of 12 people per 100,000 inhabitants, five times the rate in Norway, more than double the rate in France, and even higher than that in the United States where road safety has been a … [Read more...] about Behavioral Economics: Making Our Roads Safer