Less than two months ago I was sitting in a French restaurant in an American city looking at an item on the menu called Meet Me in Havana. I frantically messaged a marketing communications friend and pointed out that it should have been called Meet Me in Bridgetown since the main ingredient has been made in Barbados since 1703! My friend calmly pointed out that Havana was … [Read more...] about Meet Me in Bridgetown at the Intersection of Brand Equity & Competitiveness
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Defining a Clear Tourism Brand
Back in the 1960s, the Honourable Lloyd Best and Professor Kari Levitt first put forth the Theory of the Plantation Economy. As Professor Norman Girvan of the University of the West Indies summarised in retrospective notes on the theory, “[Its purpose was] to identify the structural constraints on the growth and transformation of Caribbean economies that arise from the … [Read more...] about Defining a Clear Tourism Brand