Inter-American Development Bank
facebook
twitter
youtube
linkedin
instagram
Abierto al públicoBeyond BordersCaribbean Development TrendsCiudades SosteniblesEnergía para el FuturoEnfoque EducaciónFactor TrabajoGente SaludableGestión fiscalGobernarteIdeas MatterIdeas que CuentanIdeaçãoImpactoIndustrias CreativasLa Maleta AbiertaMoviliblogMás Allá de las FronterasNegocios SosteniblesPrimeros PasosPuntos sobre la iSeguridad CiudadanaSostenibilidadVolvamos a la fuente¿Y si hablamos de igualdad?Home
Citizen Security and Justice Creative Industries Development Effectiveness Early Childhood Development Education Energy Envirnment. Climate Change and Safeguards Fiscal policy and management Gender and Diversity Health Labor and pensions Open Knowledge Public management Science, Technology and Innovation  Trade and Regional Integration Urban Development and Housing Water and Sanitation
  • Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Sostenibilidad

Just another web-blogs Sites site

  • HOME
  • CATEGORIES
    • Agriculture and Food Security
    • Climate change
    • Ecosystems and Biodiversity
    • Environmental and Social Safeguards
    • Infrastructure and Sustainable Landscapes
    • Institutionality
    • Responsible Production and Consumption
  • Authors
  • English
    • Español

Five Good Reasons Why Latin American and Caribbean Governments Should Prioritize Tourism in Their Development Agendas

September 13, 2018 por Olga Gomez Garcia Leave a Comment


In 2017, tourism generated more than 10% of global GDP, 1 in 10 jobs, 6.5% of total exports and 4.5% of total investment.

That same year, Latin America and the Caribbean received more than 114 million international visitors. However, the market share of LAC worldwide remains low, similar to the level ten years ago (around 8%).

Given the region´s tourism potential, and the prospects of growth for the tourism sector worldwide, it is crucial that LAC governments strengthen their commitment to tourism and its sustainable development. Below are additional reasons that reinforce the importance of this:

  1. Tourism is a solid engine of growth. Tourism is an important driver of development, especially in the case of emerging countries. The sector stimulates growth through the generation of income, employment, investment and exports. Beyond its significant direct impact, on average, for every dollar spent on tourism, an additional $2.2 are generated; that is, the multiplier effect of tourism is substantial and above most other sectors. At the same time, the sector has proven to be resilient to external shocks, having for example quickly recovered from the impact of 2008 international financial crisis. Indeed, in 2017, for the seventh consecutive year, the sector grew above the global average, registering a growth of 4.6% (almost twice the growth of the financial sector).
  1. Tourism is a human capital-intensive industry. In 2018, around 320 million jobs depend on the tourism activity. Over the last 10 years, one in every five jobs in the world has been created by the tourism sector and, with an adequate regulatory framework and government support, during the next decade the sector is expected to generate around 100 million new jobs worldwide.
  1. Tourism contributes to the reduction of poverty and inequality. Several studies have shown that, when the sector development is adequately supported and planned, tourism contributes on average, more than other sectors to the reduction of extreme poverty, poverty and inequality -in particular regional inequalities.
  1. Tourism is one of the main export categories worldwide. As an export category, tourism ranked third in the world in 2016, only behind chemical and fuel products, and ahead of the automotive and food industries. The sector represents 30% of worldwide service exports, and its relevance in the export basket is especially higher in developing countries. The tourism sector represents 75% or more of the total service exports for 15 Small Islands Developing States, and more than 50% in other 13.
  1. Tourism is a highly innovative sector. If there is a sector that has been affected by the technological revolution, it is tourism. In tourism, there is simultaneity of production and consumption, where the consumer (the demand) travels to the place of production (supply). This has led to a revolution in product distribution, boosting innovation and the proliferation of highly technologically advanced companies such as global distribution systems,  online travel agencies, meta-search engines, etc., as well as the emergence of new ways of doing business (such as the shared economy). In addition, the new distribution protocol in the world of airlines and intermediaries represents an important technological change that will allow us to create and customize the offer at  levels unknown today. In parallel, Big Data has provided important opportunities for the design of more efficient and effective policy frameworks, for improving the management of natural and cultural resources or improving travel experiences. An example of this are mobile applications that capture real-time data on tourists’ itineraries.

However, in order to maximize the positive impacts of tourism, and to take advantage of its full potential, it is crucial to prioritize the sector in the public policy agendas, and to guide public-private action towards an inclusive and sustainable tourism development model.

The prioritization of tourism in any given government public agenda is especially relevant in the case of countries that predominantly rely on nature and cultural tourism, as it is the case of most LAC countries. If the development of the sector is not done in a planned, strategically adequate way, focusing on preserving the natural and cultural resources of the destination, the impact will not only fail to reach its full potential, but could be even negative and irreversible.

If we add to this the impact of climate change and the exponential technological transformation, it is clear that today, more than ever, we need to think carefully about tourism strategies, mainstream them across sectors and levels of governments, and adequately support them with the resources they need to be effective.  to satisfactorily implement them.

It is either that or we may lose a unique opportunity to transform millions of lives and to contribute to preserving our natural capital and historical heritage.

Today more than ever we need #sustainabletourism.


Filed Under: Institutionality

Olga Gomez Garcia

Olga Gomez Garcia is a development economist specializing in the travel and tourism sector. She currently works as an Operations Lead Specialist for the Tourism Sector at the Inter-American Development Bank. Olga is the tourism focal point for several Central American and Caribbean countries. She coordinates the tourism sector policy dialogue and leads the sustainable tourism development policy, investment, and research projects for the countries assigned. Olga has a Master in Business Administration specializing in the tourism sector from Cornell University (Ithaca, USA) and ESSEC Business School (Paris, France) and a Bachelor's Degree in Business Administration and Management from Carlos III University (Madrid, Spain). Olga has been working at the IDB since 2008. Previously, she worked as an economic and tourism sector advisor for several years for the Spanish Parliament; and as a technical director for the United Nations World Tourism Organization (UNWTO) in various tourism development projects. Olga has also worked for several private sector companies, such as Mazars Tourism, Procter and Gamble, Groupe Le Duff, Pizza Hut, Olara Música, and Ferrovial. Olga taught Tourism Economics, Business Management, Corporate Strategy and Strategic Marketing at Universidad Antonio de Nebrija (Madrid, Spain) at their Master and undergraduate tourism programs and Tourism Governance and Destination Management at the Spanish National Public Administration Institute.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Follow Us

Subscribe

SEARCH

Sustainability

This blog is a space to reflect about the challenges, opportunities and the progress made by Latin American and Caribbean countries on the path towards the region’s sustainable development.

SIMILAR POSTS

  • Has the Region’s Tourism Sector Already Overcome the Pandemic’s Impact?
  • What is Sustainable Tourism for you? #IY2017
  • Climate smart tourism: second chances are not possible
  • 3 key actions to create jobs and promote a sustainable recovery
  • Supply Chain Risks and Challenges in Financial Intermediation

Footer

Banco Interamericano de Desarrollo
facebook
twitter
youtube
youtube
youtube

    Blog posts written by Bank employees:

    Copyright © Inter-American Development Bank ("IDB"). This work is licensed under a Creative Commons IGO 3.0 Attribution-NonCommercial-NoDerivatives. (CC-IGO 3.0 BY-NC-ND) license and may be reproduced with attribution to the IDB and for any non-commercial purpose. No derivative work is allowed. Any dispute related to the use of the works of the IDB that cannot be settled amicably shall be submitted to arbitration pursuant to the UNCITRAL rules. The use of the IDB's name for any purpose other than for attribution, and the use of IDB's logo shall be subject to a separate written license agreement between the IDB and the user and is not authorized as part of this CC- IGO license. Note that link provided above includes additional terms and conditions of the license.


    For blogs written by external parties:

    For questions concerning copyright for authors that are not IADB employees please complete the contact form for this blog.

    The opinions expressed in this blog are those of the authors and do not necessarily reflect the views of the IDB, its Board of Directors, or the countries they represent.

    Attribution: in addition to giving attribution to the respective author and copyright owner, as appropriate, we would appreciate if you could include a link that remits back the IDB Blogs website.



    Privacy Policy

    Derechos de autor © 2025 · Magazine Pro en Genesis Framework · WordPress · Log in

    Banco Interamericano de Desarrollo

    Aviso Legal

    Las opiniones expresadas en estos blogs son las de los autores y no necesariamente reflejan las opiniones del Banco Interamericano de Desarrollo, sus directivas, la Asamblea de Gobernadores o sus países miembros.

    facebook
    twitter
    youtube
    This site uses cookies to optimize functionality and give you the best possible experience. If you continue to navigate this website beyond this page, cookies will be placed on your browser.
    To learn more about cookies, click here
    x
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT