Treasure Beach is a small, interesting and dynamic community with a great sense of its own identity whose main areas of economic activity are tourism, fishing and farming.
However, the need for growth in all three sectors has led to the formation of a complex tourism cluster comprising small hotels, villas and guest houses; restaurants; tour companies and operators; and, agriculture and fisheries.
The main objective of the Treasure Beach cluster strategy is to generate wealth and sustained prosperity for its participants. To this end, Compete Caribbean launched the Treasure Beach Community Tourism cluster project in Jamaica in March 2014.
It is anticipated that this project will result in improved marketing, increased employment, increased revenues and a diversification of service offerings for cluster members.
The importance of this targeted intervention by Compete Caribbean will also enable the cluster to further develop the tourism potential of the area and to market a unique brand of tourism.
Among the projected mid-term results anticipated are the development and marketing of new and improved product offerings/packages; and the creation of a Treasure Beach brand identity which will aid and assist in driving marketing activities and lead to improved visibility of Treasure Beach as a destination.