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Andrea Ortega

Andrea Ortega

Andrea ha desarrollado estrategias de comunicación interna y externa para diferentes equipos del Grupo BID, además de haber sido editora del blog Negocios Sostenibles y del Informe Anual de BID Invest. Fue coordinadora nacional de prensa del Servicio Agrícola y Ganadero del Ministerio de Agricultura en Chile, y periodista del periódico chileno El Mercurio, donde se especializó en economía y agronegocios. En 2012, recibió el Premio a la Innovación y Calidad en Periodismo Capa/Alltech. Andrea es máster en relaciones públicas y comunicación corporativa por Georgetown University y autora del libro "Multitiendas: El Negocio del Siglo XXI".

The issues that marked the private sector in 2017

28 December 2017 por Andrea Ortega Leave a Comment

Los temas que marcaron al sector privado en 2017

For the private sector, 2017 was a year marked by major changes and a call to prepare for the future. From the damages done by natural phenomena to the adoption of new technologies, several factors made this the year of adaptation, for both businesses and people. In this context, many Latin American and Caribbean countries began to explore new ways to grow, invest and even … [Read more...] about The issues that marked the private sector in 2017

Three keys for supporting Caribbean tourism after natural disasters

6 October 2017 por Andrea Ortega Leave a Comment

Apoyar industria turistica del Caribe

Over a period of two weeks, the Caribbean was stricken by two devastating Category 5 hurricanes. Tidal surges ravaged pristine beaches, leaving only remnants of what had been homes, luxury hotels, and businesses. For the tourism sector, the second most important source of employment in the region, there will be a period of inactivity estimated to last between three to four … [Read more...] about Three keys for supporting Caribbean tourism after natural disasters

Three ways banks can attract millennials

12 August 2017 por Andrea Ortega Leave a Comment

Estrategia de los bancos para atraer millennials

71% of the millennials in the United States would rather go to the dentist than listen to what banks are saying, according to the Millennial Disruption Index, while 35% of the banks in Latin America feel they are not meeting the needs of this generation, and 71% admit they are unable to rapidly adapt to technological advances, according to a study done by the GMix program of … [Read more...] about Three ways banks can attract millennials

Six key steps to become an energy efficiency expert

5 November 2015 por Andrea Ortega Leave a Comment

Energy efficiency is a key part of cutting costs at any business or in any household. That said, do you know how to perform an energy audit or where you can learn how to do so? … [Read more...] about Six key steps to become an energy efficiency expert

Why do some SMEs suffer from Peter Pan syndrome?

20 October 2015 por Andrea Ortega Leave a Comment

In 1983, Dan Kiley revolutionized psychology with his book The Peter Pan Syndrome, a condition characterized by a fear of growing up and assuming responsibilities. But today, individuals aren't the only ones who suffer from this syndrome: businesses do as well. … [Read more...] about Why do some SMEs suffer from Peter Pan syndrome?

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Negocios Sostenibles blog allows to discover best practices and trends in the Latin American and Caribbean private sector, featuring IDB Invest's specialists in agribusiness, climate change, development impact, energy. financial institutions, gender and transport.

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