Seventy percent of the population in Latin America and the Caribbean – more than 400 million people – live on less than $10 a day. Even though their income is low, this segment of the population still demands goods and services, and represents a market of $760 billion per year. Hundreds of pioneering companies see opportunities in this market to do profitable business while … [Read more...] about 10 things a company needs to know about the market at the base of the pyramid
Latin America and the Caribbean
Changes at the base of the pyramid will transform markets in Latin America and the Caribbean
By Lourdes Gallardo, Senior Specialist, Opportunities for the Majority at the Inter-American Development Bank From 2000 to 2010, Latin America and the Caribbean (LAC) enjoyed a remarkable wave of sustained economic growth which helped improve the incomes and welfare of millions of people living at the base of the pyramid (BoP). According to the World Bank, nearly 70 million … [Read more...] about Changes at the base of the pyramid will transform markets in Latin America and the Caribbean
Expo Milano 2015 – an unlikely place for sustainable business?
While critics call it a bloated global extravaganza for its escalating public expenditure, the 2015 Expo in Milan, Italy, also brings opportunities for sustainable business globally. This year’s topic of the World Fair - Feeding the Planet, Energy for Life – seeks to highlight solutions to one of the greatest development challenges the world faces today. There are still 805 … [Read more...] about Expo Milano 2015 – an unlikely place for sustainable business?
How to celebrate Earth Day? Five ways to go about it.
“Why should I care about future generations? What have they ever done for me?” American comedian Julius “Groucho” Marx once joked. Fortunately, there is Earth Day. It offers an opportunity to reflect on that very question. Today marks the 45th anniversary of the conception of the modern environmental movement. And by celebrating Earth Day in companies, schools and households, … [Read more...] about How to celebrate Earth Day? Five ways to go about it.
Social Media in Latin America and the Caribbean Private Sector
*By Eric Schwartzman If you’re curious if and how the Latin America and the Caribbean private sector uses social media, this post is for you. … [Read more...] about Social Media in Latin America and the Caribbean Private Sector
