La revolución digital de la última década ha hecho explotar la creatividad y el talento sin precedentes y ha brindado, en este sentido, infinidad de oportunidades. La industria cinematográfica seLeer Más Leer Más
A super-glue that mimics the mechanics of gecko lizard extremities; a product that emits non-contaminating light released by bacteria that live in symbiosis with squids; virtual reality apps that teach traditional dances, calligraphy and art… These are some demonstrations of how innovations originating in cultural and creative industries (CCI) are able to radically change markets for industries such as music and film, among others.
To better understand this new scenario and study its future prospects, the Inter-American Development Bank (IDB), in partnership with the Institute for the Future (IFTF), together conducted in-depth research about how creative sectors will provide us with those innovations that could transform the most traditional industries, including how these industries could modify their style of production and methods of organization to become more productive and inclusive.
The result of this joint project is the report, “Future Landscapes of the Orange Economy: Creative Pathways for Improving Lives in Latin America and the Caribbean”, that can be downloaded for free here and invites you to explore the future promise of CCIs, harness their untapped potential and enable more entrepreneurs to conceive and develop innovative solutions.
What would happen if we could take advantage of this new scenario to build an ecosystem more favorable for creative communities and improving lives? How would this landscape evolve over the next 10 years, as the tools of creative production and consumption become increasingly more democratized? How would the communities of our region modify their way of thinking and take advantage of the creative and cultural economy to foster development that is truly sustainable? In the report, you will find answers to these questions.
Our purpose has not been to devise exact predictions, but rather to stimulate a dialogue centered around new ideas of what we can and must do to better utilize the talent and creativity of our communities. We are convinced that the trends we have identified will trigger more questions, and perhaps many will think our predictions are unreal, as “unreal” as were Uber, Spotify and Amazon in the day…
Therefore, it seems very important to us to open a frank debate soon about the urgency of unlearning what we know today and go back to learning and rethinking what the future could be for these industries and what we should do to maximize their potential.
To carry out our study, first we identified the leading drivers of change that will shape the creative and cultural economy worldwide in the next decade—Narratives, Geographies, Technologies, Finance and Work—and then, from this base, we defined 10 zones of innovation which, if adequate decisions are taken, would be able to take advantage of this new creative and cultural economy of the future to achieve sustainable development in Latin America and the Caribbean.
In the report you will find tangible examples of enterprises in which the drivers of change are efficiently intertwined with the fields of innovation, giving rise to ingenious and surprising solutions. The measures currently adopted for cultivating, expanding and empowering the work of cultural innovators will be able to yield their benefits, ensuring a more inclusive and sustainable future for all, if governments, businesses and communities decide to risk taking action, stepping back from the roads already traveled, and venturing into new creative channels.