Inter-American Development Bank
facebook
twitter
youtube
linkedin
instagram
Negocios SosteniblesCaribbean Development Trends¿Y si hablamos de igualdad?Puntos sobre la iIdeaçãoSeguridad CiudadanaSostenibilidadFactor TrabajoImpactoEnfoque EducaciónGobernarteKreatopolisPrimeros PasosCiudades SosteniblesEnergía para el FuturoGente SaludableMás Allá de las FronterasBeyond BordersIdeas MatterIdeas que CuentanAbierto al públicoMoviliblogVolvamos a la fuente Gestión fiscalHome
Citizen Security and Justice Creative Industries Development Effectiveness Early Childhood Development Education Energy Envirnment. Climate Change and Safeguards Fiscal policy and management Gender and Diversity Health Labor and pensions Open Knowledge Public management Science, Technology and Innovation  Trade and Regional Integration Urban Development and Housing Water and Sanitation
  • Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Kreatopolis

Just another web-blogs Sites site

  • HOME
  • CATEGORIES
  • Authors
  • English
    • Spanish

The Orange Economy: a good bet for the future

September 8, 2017 by aluzardo | Leave a Comment


A super-glue that mimics the mechanics of gecko lizard extremities; a product that emits non-contaminating light released by bacteria that live in symbiosis with squids; virtual reality apps that teach traditional dances, calligraphy and art…  These are some demonstrations of how innovations originating in cultural and creative industries (CCI) are able to radically change markets for industries such as music and film, among others.

To better understand this new scenario and study its future prospects, the Inter-American Development Bank (IDB), in partnership with the Institute for the Future (IFTF), together conducted in-depth research about how creative sectors will provide us with those innovations that could transform the most traditional industries, including how these industries could modify their style of production and methods of organization to become more productive and inclusive.

The result of this joint project is the report, “Future Landscapes of the Orange Economy: Creative Pathways for Improving Lives in Latin America and the Caribbean”, that can be downloaded for free here and invites you to explore the future promise of CCIs, harness their untapped potential and enable more entrepreneurs to conceive and develop innovative solutions.

What would happen if we could take advantage of this new scenario to build an ecosystem more favorable for creative communities and improving lives? How would this landscape evolve over the next 10 years, as the tools of creative production and consumption become increasingly more democratized? How would the communities of our region modify their way of thinking and take advantage of the creative and cultural economy to foster development that is truly sustainable? In the report, you will find answers to these questions.

Our purpose has not been to devise exact predictions, but rather to stimulate a dialogue centered around new ideas of what we can and must do to better utilize the talent and creativity of our communities. We are convinced that the trends we have identified will trigger more questions, and perhaps many will think our predictions are unreal, as “unreal” as were Uber, Spotify and Amazon in the day…

Therefore, it seems very important to us to open a frank debate soon about the urgency of unlearning what we know today and go back to learning and rethinking what the future could be for these industries and what we should do to maximize their potential.

To carry out our study, first we identified the leading drivers of change that will shape the creative and cultural economy worldwide in the next decade—Narratives, Geographies, Technologies, Finance and Work—and then, from this base, we defined 10 zones of innovation which, if adequate decisions are taken, would be able to take advantage of this new creative and cultural economy of the future to achieve sustainable development in Latin America and the Caribbean.

  1. Platform cooperativism: Business and employment cooperatives provide management, administrative support and professional services needed by independent creative talents to make a living.
  2. Artists as first responders: Communities make use of the arts as an essential additional component of the multidisciplinary emergency response to natural disasters.
  3. Empowering women in tech: Girls, female teens and adult women are encouraged to consider the design and development of videogames as a friendly industry, and women are supported to become part of it.
  4. Amplified cultures and landscapes: Emerging technologies, such as virtual reality and augmented reality, capture traditional knowledge and commit new generations to creative and cultural production.
  5. Regional creative markets and clouds: New regional markets of cultural products help creative talents to build a way of life and countries to create brands, giving dynamism to cultural and economic exchange.
  6. Pro-creative finance: Governments find ways to reduce the risks of the creative and cultural economy through a combination of financing systems, investment channels and social safety nets.
  7. Inspired by nature: Biomimicry and synthetic biology combine to make possible a set of innovative products and services—based on biology—that reduce manmade damage to the environment.
  8. Blockchain authentication: The distribution of general ledger technologies democratizes intellectual property and gives creative talents the assurance that they are recognized and are paid for the products they develop.
  9. Social revenue sharing: Social networks attract creators of content with models for distributing income, launching new formulas by which digital creative talents can charge for their work.
  10. Quantification of creative impact: New techniques for gathering and analyzing data allow for making a high-fidelity map of the benefits of the CCI and provide another perspective about how to increase their value.

 

In the report you will find tangible examples of enterprises in which the drivers of change are efficiently intertwined with the fields of innovation, giving rise to ingenious and surprising solutions. The measures currently adopted for cultivating, expanding and empowering the work of cultural innovators will be able to yield their benefits, ensuring a more inclusive and sustainable future for all, if governments, businesses and communities decide to risk taking action, stepping back from the roads already traveled, and venturing into new creative channels.

  • About
  • Latest Posts
aluzardo

aluzardo

Cofundadora de Demand Solutions, Líder y Estratega de Innovación, Economías Creativas y Emprendimiento del BID
aluzardo

Latest posts by aluzardo (see all)


    Filed Under: Uncategorized

    aluzardo

    aluzardo

    Cofundadora de Demand Solutions, Líder y Estratega de Innovación, Economías Creativas y Emprendimiento del BID

    Reader Interactions

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    Primary Sidebar

    Search

    Follow us

    Suscription

    Kreatopolis

    Kreatópolis es un espacio que conecta ideas y personas creativas para visibilizar el impacto de la Economía Naranja en el desarrollo.

    Recent Posts

    • Central Film Fest: Central America on the Big Screen
    • Young female founder from Barbados wins international competition
    • Young female founder from Barbados wins international competition
    • Visualizing development challenges through art
    • The Orange Economy: a good bet for the future

    Tweets

    Tweets by BID_Idear

    Footer

    Banco Interamericano de Desarrollo
    facebook
    twitter
    youtube
    youtube
    youtube

    Blog posts written by Bank employees:

    Copyright © Inter-American Development Bank ("IDB"). This work is licensed under a Creative Commons IGO 3.0 Attribution-NonCommercial-NoDerivatives. (CC-IGO 3.0 BY-NC-ND) license and may be reproduced with attribution to the IDB and for any non-commercial purpose. No derivative work is allowed. Any dispute related to the use of the works of the IDB that cannot be settled amicably shall be submitted to arbitration pursuant to the UNCITRAL rules. The use of the IDB's name for any purpose other than for attribution, and the use of IDB's logo shall be subject to a separate written license agreement between the IDB and the user and is not authorized as part of this CC- IGO license. Note that link provided above includes additional terms and conditions of the license.


    For blogs written by external parties:

    For questions concerning copyright for authors that are not IADB employees please complete the contact form for this blog.

    The opinions expressed in this blog are those of the authors and do not necessarily reflect the views of the IDB, its Board of Directors, or the countries they represent.

    Attribution: in addition to giving attribution to the respective author and copyright owner, as appropriate, we would appreciate if you could include a link that remits back the IDB Blogs website.



    Privacy Policy

    Banco Interamericano de Desarrollo

    Aviso Legal

    Las opiniones expresadas en estos blogs son las de los autores y no necesariamente reflejan las opiniones del Banco Interamericano de Desarrollo, sus directivas, la Asamblea de Gobernadores o sus países miembros.

    facebook
    twitter
    youtube