Less than two months ago I was sitting in a French restaurant in an American city looking at an item on the menu called Meet Me in Havana. I frantically messaged a marketing communications friend and pointed out that it should have been called Meet Me in Bridgetown since the main ingredient has been made in Barbados since 1703! My friend calmly pointed out that Havana was … [Read more...] about Meet Me in Bridgetown at the Intersection of Brand Equity & Competitiveness
Long Beach: Our Place, Our Planet, Our Responsibility
IDB Barbados Country Office Family & Friends Clean Up Barbados Team. Photo Author Lisa S. Howard The once controversial refrain “Da Beach Is Mine” has become the unofficial Barbadian anthem about the ownership of our beaches -- ownership accompanied by rights and responsibilities. In September, The Greening Committee from the Inter-American Development Bank’s … [Read more...] about Long Beach: Our Place, Our Planet, Our Responsibility