It has been more than ten years since we first read about the base of the pyramid (BOP) and the large and virtually untapped market represented by this socio-economic segment. People at the BOP in Latin America and the Caribbean live on less than $10 a day, but they have benefited from the region’s economic growth between 2000 and 2010 and their incomes have been growing ever … [Read more...] about WANTED: Innovative companies for a $760 billion market
business strategy
Millennials and Shared Value: a perfect business strategy
Much has been said about the millennials, those born between 1980 and 2000, accounting for approximately 80 million people in the United States, and what they represent for the future of our society. For businesses, for example, it is crucial to understand this new generation, both as consumers and employees, otherwise companies run the risk of becoming irrelevant and … [Read more...] about Millennials and Shared Value: a perfect business strategy